Distasteful realtor games

How long has it been since I've been bothered enough to draft a post bad-mouthing the realtor profession?  Perhaps I'm just desensitized. Anyway today we learned a little about a well priced Killarney development site.  It appears the price was a bait and switch campaign to attract multiple bids and drive the price up. I'm sort of of the view that if something is listed for sale in a public market at a given price and a full asking offer is received, the offer, if written in good faith without conditions should be accepted.  This obviously isn't the case.  Hopefully the strategy backfires and multiple bids are not received.  

 

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This is on the lowest end of the land value spectrum, making it a good deal if acquired here.  Sources tell me otherwise.